Weak music industry killing talents, making artistes ‘poor’ – Reggie N Bollie

Weak music industry killing talents, making artistes ‘poor’ – Reggie N Bollie

UK-based Ghanaian musical duo, Reggie N Bollie has blamed weak foundation of the Ghana music industry for the ailing industry.

According to them, talents abound in the country but there is no support to nurture such talents which renders the few struggling inadequate.

In an interview with host KMJ on Daybreak Hitz on Hitz FM, the runners-up of the 2015 edition of the UK series X-factor stressed that one doesn’t need to be an ‘A level’ artiste to generate revenues from their musical careers.

According to them, the technicalities required to promote artistes in the country to the international platform has been immensely misplaced reason most artistes are not living up to standards.

“It is killing talents in Ghana. Think about artistes who have relocated. The industry must get to the level where they don’t have to travel for revenue to make music. A lot of talents are coming in. We still feel challenges are still around. I think it’s time our industry elevates to the next level where when a song is top 40 or number one, there are lots of revenue coming in; artistes will not fight with their managers…”

“You don’t have to be the hottest artiste to see millions. You come here [Ghana] and the hottest artistes don’t receive the required income and go down the drain. Our industry must get to a level where money comes from every angle…” Reggie indicated.

Meanwhile, the duo suggested Ghana music industry is monetized for artiste to reap the fruits of their labour.

“The time of talking is over. We should start implementing things now. People are making money and we need to take the music business serious…” they maintained.

The UK-based Ghanaian musical duo commended Madam Catherine Afeku, the Minister of Tourism, Arts and Culture for naming them as Tourism ambassadors.

“We are so proud of the Minister of Tourism, Madam Catherine Afeku. Ghana’s tourism will go to the next level…”


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